Hotshot Coffee claims cans stored at room temperature maintain a shelf life of one year. The rim at which one’s lips touch the can is cooled by the rush of air upon popping the can open, while the can’s contents are kept at an ideal 140F around the clock through storage in an accompanying “Hotbox” - a small hot fridge, of sorts, with a handle for easy transport that heats cans conductively and keeps a maximum of nine cans hot and “fresh” for up to two months. The coffee flavor profile and additional flavors in the HotShot line are also geared toward the American audience. Hotshot builds upon the idea by incorporating an insulated label, which cuts the surface temperature by about 50 percent, according the company. market, Hotshot Coffee has launched with a line of three hot coffee products that are also shelf-stable, and packaged and consumed in an aluminum can.Īccording to Hotshot, comparable models for hot coffee in Japan have combined to create an approximately $14 billion a year market. You can find the links to our other company updates for the products featured in Season 7 Episode 6 below:įor other company and product updates, check out our Season 7 products page.The Hotshot Coffee “Hotbox” with RTD cans.Īs a scores of cold RTD coffee products have appeared on the refrigerated shelves of stores and cafes across the United States, one company has seen fit to capitalize on both the RTD trend and the enduring preference among many coffee consumers for hot coffee.īorrowing a longstanding Japanese product model but with a few tweaks and upgrades for the U.S. You’ll have to track down this popular coffee at the locations where it’s sold. Unfortunately, you can no longer order HotShot for personal use. Dozens of locations sell the product, including Walt Disney World. You can find HotShot coffee at Malco Theatres in Tennessee, as well as in the NY Metropolitan area.
#Hotshot coffee shop update
Our HotShot update research revealed that annual revenue as of 2022 is about $2 million.
#Hotshot coffee shop movie
Keep reading our HotShot update to find out where the company is today.ĭespite not getting a deal on Shark Tank, HotShot is thriving! Danny managed to shift the focus from “hot coffee at home” to a larger consumer market, with convenience stores, movie theatres, and traveling shows. She said that it wasn’t going to work and left as well. Lori Greiner was the last remaining shark. Mark Cuban said he’d put the product in his Landmark Theater chain but didn’t want to invest. Guest shark Chris Sacca had a competing company, so he went out also. Robert Herjavec said there were plenty of all-night coffee shops and the product was unnecessary. Kevin O’Leary was out immediately because of the lack of sales. However, he had plenty of interest from movie theaters. The company hadn’t launched yet, so he had no sales. He explained that he has spent $2 million to develop the technology over about 6 years. However, Danny’s sales numbers were less impressive.
Without the insulated label, you wouldn’t be able to hold the cans. Danny passed out samples after explaining that the coffee was heated to 140 degrees. The sharks were amazed at how hot the coffee was. He also introduced the sharks to the heated “refrigerator”, which keeps the coffee hot. Fast forward to the tank, and he gave a very concise description of what HotShot was. Business : Hot coffee beverage in an aluminum canĭanny’s pitch began with a home segment, where he explained how he came across this idea and a little about his family background.Find out what happened when Danny brought his coffee product to Shark Tank Season 7 in our HotShot update. HotShot coffee is kept hot in a “HotBox”, perfectly heated and ready to go at any moment. Iced coffee is a huge hit, so why can’t we have hot coffee ready to go at a moment’s notice? Danny Grossfeld came upon this idea during a trip to Japan, where such products are very popular.
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